Our colour logo is based on the two primary colours of gold and blue, with two additional colours of red and white. While reposed on a fully blossomed red lotus, the white swan is agile and ready to take off at any moment on its yonder flight. The white colour represents spiritual purity and is also symbolic of merging. The Supreme soul as well as the highest realized soul is identified in Sanskrit scriptures as the Paramahamsa or literally, “the great swan.” The white swan is fabled to be astutely discriminating while absorbing only the essence, as in merely drinking the milk even when mixed with water. Ready to fly gracefully and float effortlessly, it is able to merge into the Being-ness of all. In this logo, the swan also symbolizes the Shiva characteristic or the auspicious aspect.

The red lotus represents abundance and beatific expression of creation. Metaphorically, it hints at continuity and sustenance, as the lotus is known to regenerate and multiply. The nine upward petals and nine downward petals, totaling eighteen, are symbolic of victory or exalted spirit. The colour red also symbolizes fertility in its nubile expression, awaiting manifestation of the plenitude in nature. The lotus beholds the eternal seat of divine abodes and individual cosmic forces. Born from the murky depths of the pond, the lotus embraces the soothing moon and the radiance of the sun; it is steeped in love without even leaving its place. A chalice opens up to gather the shining glory of the Supreme Being, trickling tiny water pearls of grace from its abode when the stem dances to the rhythm of the Divine. In all of this, the water does not wet the lotus leaf; the mud does not dirty the stem; wind does not wither the beauty of the lotus bloom. The lotus remains unfettered by its surroundings. Firm in the face of a storm and yet tender and humble by its bending, a lotus does not even get wet by the water it lives in. In this logo, the lotus is also symbolic of the Vishnu characteristic or the thriving palpable aspect.

The rising golden sun represents self-refulgence of the soul and the light of knowledge. Here the colour gold also represents the tangible. It symbolizes the most precious metal among cultivated wealth. It is a symbol of purity. It glorifies a heritage and indicates old wealth, as in ancient treasure. Gold is the treasure trove of legacy, our precious precipitated wealth. It is hard as well as soft, solid as well as flexible. It represents the Divine Mother and her radiance. The golden yellow hue represents self-resplendence.

Blue, below the lotus, represents the intangible. Blue is the depth of yonder and the unknown, as in the blue of the limitless sky. This color symbolizes the mystery of consciousness. The blue of the water portrays divine love and subtle feelings. The word blue is also used to measure human excellence in entrepreneurship and investment. From deep space Mother Earth looks blue, and hence is often called the Blue Planet. Here, blue beholds the tangible in its own intangible abode.

The lingam encapsulating the swan and the lotus is representative of the emerging form in the formless, just about to reveal the duality of creation but retaining the expansive spirit amidst tangible creative expressions. The lingam also represents the causal body or the spiritual heart in its shape; symmetrical along the axes and shaped like a grape. The imaginary outline connecting the names and motto surrounds the lingam, forming a pitcher—a pot filled with divine nectar imbibing an elixir of knowledge and steeped in love. Even though the gold colour represents the tangible and precipitated aspects, it is shown radiating in the rising sun and its aura. The blue colour, otherwise representing the intangible and the vastness of consciousness, is captured in the water below. Thus the placement of colours with respect to the degrees of tangibility is switched. This reverse juxtaposition metaphorically expresses the symbiosis of the dual expression of the One all pervading Spirit of Being, Knowing and Love.

The Sanskrit motto of the logo Sve Mahimni Samasate means, “It is the One who becomes many That reposes in One’s own Self-resplendent glory.” Thus, while the logo in its colours and shapes represents the Divine persona of Swamahiman, its expression symbolizes the spiritual aspirations of ardent servers, seekers and devotees. It is urging to let our spiritual life take lotus-like roots, expressing sublime beauty while remaining detached from the murky world, ready to take off any moment bearing the flight of the swan and thus merging into the essence of the Spirit.