The lingam encapsulating the swan and the lotus is representative of the emerging form in the formless, just about to reveal the duality of creation but retaining the expansive spirit amidst tangible creative expressions. The lingam also represents the causal body or the spiritual heart in its shape; symmetrical along the axes and shaped like a grape. The imaginary outline connecting the names and motto surrounds the lingam, forming a pitcher—a pot filled with divine nectar imbibing an elixir of knowledge and steeped in love. Even though the gold colour represents the tangible and precipitated aspects, it is shown radiating in the rising sun and its aura. The blue colour, otherwise representing the intangible and the vastness of consciousness, is captured in the water below. Thus the placement of colours with respect to the degrees of tangibility is switched. This reverse juxtaposition metaphorically expresses the symbiosis of the dual expression of the One all pervading Spirit of Being, Knowing and Love.

The Sanskrit motto of the logo Sve Mahimni Samasate means, “It is the One who becomes many That reposes in One’s own Self-resplendent glory.” Thus, while the logo in its colours and shapes represents the Divine persona of Swamahiman, its expression symbolizes the spiritual aspirations of ardent servers, seekers and devotees. It is urging to let our spiritual life take lotus-like roots, expressing sublime beauty while remaining detached from the murky world, ready to take off any moment bearing the flight of the swan and thus merging into the essence of the Spirit.