Our colour logo is based on the two primary colours of gold and blue, with two additional colours of red and white. While reposed on a fully blossomed red lotus, the white swan is agile and ready to take off at any moment on its yonder flight. The white colour represents spiritual purity and is also symbolic of merging. The Supreme soul as well as the highest realized soul is identified in Sanskrit scriptures as the Paramahamsa or literally, “the great swan.” The white swan is fabled to be astutely discriminating while absorbing only the essence, as in merely drinking the milk even when mixed with water. Ready to fly gracefully and float effortlessly, it is able to merge into the Being-ness of all. In this logo, the swan also symbolizes the Shiva characteristic or the auspicious aspect.
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